With the launch of her namesake ready-to-wear label in 2009, Calla established a fresh balance between... View more
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With the launch of her namesake ready-to-wear label in 2009, Calla established a fresh balance between refined and relaxed. The collection was heralded by the fashion press including Vogue, Elle and the New York Times. Printemps, Harvey Nichols (UK), Isetan (Japan), Opening Ceremony (USA) and other leading luxury retailers carried the line. Calla was a finalist for several design awards including ANDAM, the Dorchester Fashion Prize and the Grand Prix of Design of the City of Paris.
Placing CALLA on hiatus in 2015, Calla soon parlayed her textile design talents into collaborations with diverse and high-end brands including Chloé, Eres, and Carven, as well as emerging brands around the world.
This collaborative spirit inspired Haynes to seek out artisans in Morocco to explore the space between European Luxury and Berber Craft. The result is “The Boucharouite Project”: initiatives that focus on two key themes of Sustainable Design – recycling textiles and supporting traditional craft. This includes a collection of rugs made in collaboration with female weavers, and a collection of Babouche slippers handmade in the souk of Marrakesh using upcycled vintage Berber rugs.